make sure you sell the click
As affiliate marketers, we have gotten it all wrong.
We are so focused on finishing the sale that we don't bring the value.
It can seem that we are focused just making the money.
And how has that worked out for us? (I'll wait....)
But I recently heard of a concept that can change the whole entire landscape of digital marketing for me...
And I think it will work do the same for you...
I recently heard a long-time marketer say this...
SELL THE CLICK, NOT THE PRODUCT
That simply means that we should be creating content that can generate interest.
Interesting, compelling content will get the clicks...
And that is when the content will do the selling and telling for us.
So, there is an acronym that can be used to help us to sell the click.
Find out more about that acronym below.
the "aida" principle of creating great ad copy
So, earlier, you read about me learning to sell the click.
And it is so true.
We need to relieve the stress of promoting by allowing the content to do the work.
I will quickly show you more about "AIDA" below.
This video from the Share Of Money YouTube Channel will help you to understand about "AIDA"
So, here is "AIDA" in a nutshell.
AUDIENCE - Always be aware of who needs your offer, product or service.
You don't want to sell baseballs to a football or basketball player.
INTEREST - Generate interest by offering a solution to pain.
Share stories and facts about your product.
DESIRE - Make known the benefits and proof of what you offer can do for the customer.
Give real-life success stories about the product.
ACTION - You want to handle all concerns, questions, and objections.
This allows the customer to make an educated decision and go forward with the purchase.
So, that is the blueprint that can help to convert visitors to customers.
And you have learned about "AIDA" and how that kind of ad copy can help to convert.
It sounds simple but you do want to put yourself in the place of the visitor or your audience.
Don't just be a salesman...
Be the solution to someone's problem instead.
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