Simple Marketing Methods That Really Work

Simple Marketing Methods That Really Work

Marketing is a major aspect of running a successful business, but it can become a little tedious
when the same methods are used over and over again.

The good news is that there are several ways to advertise your company and
draw in new customers that utilize some “old-fashioned” techniques.

Print ads, coupons, billboards, flyers, and even stickers are still great ways to spread
the word about your business, and they can be paired with more up-to-date methods for a bigger
impact, such as beautiful website design.

You can also think about how your current customers
found you to get some marketing ideas.

Here are some tips from Share Of Money to get you started.

Conduct a Survey

​Market research is crucial for any business, and one aspect of the process is figuring out how and
where your customers access your products or services.

A great way to learn more about this is to conduct a survey that allows you to ask your customers
how they found you, where they typically go to access your business and others (in-store, on the website, or through social
media), and which shopping methods they prefer.

This will give you some options when it comes to figuring out a marketing
strategy that works for your specific needs.

Make a Gesture

Once you know what customers are looking for and how to reach them, it’s a good idea to make
a meaningful gesture that will help them remember you and come back.

Repeat business is crucial for any company, and sometimes a small move can have a big impact.

Make up eye-catching postcards to send out to your mailing list, thanking them for coming in and offering a
small discount on their next purchase.

You could even send a birthday email that includes a code
for a free product or service.

These actions won’t have much of an impact on your bottom line
but will mean a lot to a customer who is deciding between your business and another.

Give a Discount

Coupons are a great way to say thank you, but they can also help you bring in customers during
slower times of the year.

While this is an older marketing method, coupons never went anywhere; they just went digital.

Coupon codes are great for those who shop online, but in-store
only paper coupons are perfect for getting shoppers in the door, where they’re in front of all your
amazing merchandise.

When creating coupons, don’t forget to utilize all your options, and
remember to include an expiration date.

Get Out into the Community

Local customers are a wonderful resource no matter the size of your business, so when you’re
deciding on where to place your paper coupons, get out into the neighborhood and take a look at
spots that might work for advertising.

If you have a catchy slogan for your business, put it on a billboard in a high-traffic area.

Utilize free online tools to create posters or flyers that will spread
the word about an upcoming sale or event, and post them in coffee shops or grocery store foyers
that offer bulletin boards.

You can also look for local magazines in your city and find out more about their ad prices.

Having a special on your services in the coming weeks?

Make sure you have a colorful, fresh logo and create some yard signs that customers can use to share the news.

There are so many options these days for marketing a business that you’re definitely not limited
to expensive or tech-friendly methods.

​Utilize a few old-fashioned techniques to spread the word
and get both new customers and loyal returning ones.


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